Within the meantime, the aesthetic of Skkn continues a design technique moreover harnessed by his ingenious companion, Willo Perron, on the first pop-up Skims retailer in Paris. Meaning the seen “impression and feeling” has been made to “translate to the character of the product”. Whereas the Skims pop-up launched shiny curved partitions, paying homage to the curves of a physique, Skkn turns to naturally occurring provides to talk ideas of contact and texture, smoothness and imperfection.

“We like the way in which it feels to hold a ceramic mug, and the pure colors of a clay pot, and what it feels favor to run your hand by means of sand and the entire completely totally different shades and textures of a limestone quarry,” Brian tells us. Skkn objectives to translate a number of of those weights, textures and concepts into varieties that the ingenious director describes as: “simple and geometric however as well as smart and ergonomic”.

The identification takes these concepts a step extra. “We wished a logotype that may probably not really feel acquainted on the planet of magnificence. Playful nonetheless not humorous. Fashionable nonetheless from a particular time.” The geometric sans makes use of angular indents to proceed the narrative by nodding to stone-cut lettering. The ingenious director moreover highlights that “there truly will not be a mannequin coloration”. As an alternative, a “mannequin coloration story” mixes every mild and darkish neutrals, to evoke sand; saturated gray beiges with khaki undertones, nodding to stone; and “mild grays and browns (like clay)… as a result of it is neutral and a fairly adaptable hue.”

Further particulars concerning the skincare line, and its technique to renewability, may very well be found proper right here on the Skkn web site.